Marta Sotto-Mayor is a certified trainer, professor, and international consultant with over 25 years of global experience across hospitality, tourism, restaurants, and executive education. She has built a distinguished career spanning senior leadership roles, academic teaching, consulting, and large-scale professional training, working with both multinational brands and independent operators across Europe and the United States.
An award-winning professional, Marta has been recognised with honours including the Hospitality Education Award for Best Teaching Career, Best Sales & Marketing Award (Hard Rock International), and the Women in Leadership Award (Expedia Group).
Marta is a recognised thought leader and frequent speaker at national and international conferences, known for her ability to translate complex topics into practical, high-impact insights. She teaches and consults in AI applied to hospitality, leadership, innovation, marketing strategy, and performance management, delivering programmes in English, Spanish, and Portuguese.