João Freitas is a growth and marketing leader with deep expertise in hospitality technology, digital transformation, and entrepreneurship. He currently serves as Chief of Growth & Marketing Officer at Host Hotel Systems, a leading hospitality software provider serving over 2,000 clients across 13 countries with a strong market presence in Portugal. Alongside this, João is an Entrepreneur in Residence at Startup Braga, where he actively mentors and advises early-stage startups.
With an academic background in Economics and Strategy & Entrepreneurship, João has held leadership roles across high-growth startups and scale-ups including HiJiffy, Breadfast, and Huubster. He is also an experienced educator, serving as an Invited Assistant Professor and senior trainer across leading hospitality and tourism institutions. His work focuses on leveraging AI, data, and digital marketing to drive sustainable business growth and innovation in the hospitality sector.